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A win-win

By Staff | Mar 16, 2012

To the editor,

One of my favorite parts of the Beef Checkoff that speaks to its worth and importance is the research to produce healthier and safer beef.

There are more than 29 lean cuts of beef, and that’s impressive. It improves value at the meat counter and to your waistline.

The 8 percent reduction in human incidence of E.coli happened after only five years of checkoff research.

This is a win-win for all cattle producers and consumers. The checkoff works.

Nancy Couser,

Couser Cattle

Company, Nevada

Board Member, Iowa Beef Industry Counci

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