With harvest moving along, the seed and herbicide companies want to let farmers know this is a good time to make their plans for next spring’s planting season.
I have seen a few of these ads on television and these companies have their work cut out for them because this season’s political ads have, to use a catch phrase, “poisoned the well.”
Living where one congressional district ends and another begins, we get ads for both races. Then, a few miles north, there is the state of Minnesota where there is another congressional district and another state’s worth of races.
It gets to be a bit too much.
So, I can assure you that whoever you have decided to vote for, that they are a dirty, no-good, who, on top of everything else they have done wrong, it will probably be revealed in a few days that they also have an overdue library book.
How do I know this? Their opponent told me so in their ad. Or is getting ready to do so.
Fortunately, there is relief from these assaults to my senses and sensibility. It is by use of the mute button on my remote control.
Once I have the remote in my hand it is easy to mute not only political ads, but all ads as soon as I see there is a break in the show I am watching.
The worst place for a seed or herbicide ad in the coming weeks is following a political ad because I will have already muted my television and will not bring back the sound until my program resumes.
Advertisers in general will have a hill to climb following this political season to get us viewers to put down the remote and let the ad run
The political ads have set the bar very low which will make it easier for the seed and herbicide advertisers to keep our interest.
They have not sunk to the depths of negativity the political ads have.
Can you imagine seed company A telling us how seed company B is a terrible choice because seed company B’s seed is not only low quality, but their caps and jackets are cold water wash only and not even pre-shrunk?
Then there could be the herbicide company that tells us its competitor’s herbicide not only does not kill weeds, but secretly does research improving the genetics of weeds so it can sell more herbicide.
So, while there is some integrity remaining, we are one step ahead in solving a problem.
Okay advertisers, you know what to do next. If you are not sure, just do not do what the politicians did. They are a bad example. You can do better.
Make your point. Be interesting. Keep it positive.
In return, I will not reflexively pick up my remote with my finger on the mute button.
If you are real good, I will even stay in my chair and not head out of the room to grab a snack or use the bathroom.
And if you are really, really good, you will convince me to part with some of my money for your product.
Isn’t that the purpose of advertising?
Rye is a Farm News staff writer and farmer from Hanlontown. Reach him by e-mail at email@example.com.
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