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Small-scale farmers, farmers market workshops set

By Staff | Jan 26, 2014

CHEROKEE – Iowa State University will present two workshops for local food farmers and marketers at the Extension office in Cherokee, 209 Centennial Drive.

During the afternoon of Feb. 4 Andy Larson an ISU Extension small farm sustainability specialist, will speak on “Big Picture Planning for Small Farms.”

This is a planning workshop for beginning and aspiring small-scale farmers pursuing local food production and alternative enterprises.

He will help farmers determine the vision for their farm businesses, examine the feasibility of their enterprises and develop goals to put them on the right path.

A panel of veteran producers will be available to share their stories, offer suggestions and answer questions.

During the afternoon of Feb. 5, Larson will lead “Marketing the Market: Planning Promotional Strategies to Grow Farmers’ Markets,” with Cindy Gannon, and ISU Extension marketing coordinator speaking on social media.

This is a workshop for market managers, market volunteers and friends of the farmers’ market. Participants learn to critically evaluate awareness of and satisfaction with their farmers’ market.

They will discuss public relations and promotional strategies to achieve marketing goals for farmers market such as attracting new vendors, increasing foot traffic and/or improving sales.

Attendees can speak with current farmers’ market managers about successful and unsuccessful strategies to increase market traffic.

Both workshops are free and open to the public.

ISU asks for preregistration by Jan. 31 with Margaret Murphy, an ISU Extension horticulture educator and regional foods coordinator at (712) 472-2576; or Laurie Taylor, an ISU Extension regional foods coordinator and master gardener coordinator at (712) 276-2157.

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