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DuPont PioneeDuPont Pioneer announces new services for farmersr announces new services for farmers

By Staff | Feb 19, 2014

JOE FORESMAN, director of decision services for DuPont, speaks to regional and national ag media Wednesday, announcing his company new services to farmers that will be a shift from precision ag, he said, to decision ag. Others said the new services, including wireless data transfer, and real time weather and market alerts.

JOHNSTON – Describing what he called a move from precision ag to decision ag, Joe Foresman, director of decision services for DuPont Pioneer, announced on Feb. 19 a new suite of service for DuPont Pioneer customers designed to take more guesswork out of farming.

Foresman, speaking to regional and national ag media during the company’s annual two-day media conference in Johnston, said the new service will pool soil-mapping resources, predictive technologies and expertise to help growers improve nitrogen application management and other field input planning.

The new service packages, Foresman said, includes a three-year collaboration with John Deere, another with the U.S. Department of Agriculture’s Agricultural Research Service and the University of Missouri.

A third is with Pioneer and DTN.

Noting that farmers often feel inundated with the massive amounts of data they generate on their fields through mapping, field work, planting and harvesting, this service will pool their technologies into a single picture for each field and provide a “real time” update on conditions.

DAN UPPENA, business manager for DuPont's decision services, told reporters Wednesday, said data collected in the tractor and combine will be sent instantaneously to John Deere data banks, layering in weather alerts to give farmers "real time" insights into what the plant is experiencing.

Dan Uppena, business manager for DuPont’s decision services, said the data collected in tractors and combines are instantaneously sent wirelessly to John Deere data collection servers, eliminating the need for uploading data from thumb drives and manually entering data.

He said DuPont is working on similar agreements with other ag machinery manufacturers.

In addition, another layer of this service, available to all Pioneer customers, is weather and market alerts through DTN by way of a weather network between Pioneer representatives and growers.

“This is done in real time,” Uppena said, “to mimic what the plant is experiencing.”

Data privacy

JOE HANSON, senior manager for DuPont's next generation services in marketing, told reporters the new collaboration is based on predictive soil models. It will include environmental responses on the quantity of nitrogen in real time.

Foresman said the data collected will belong only to the producer and will be released to only those the grower wants to have it.

“This data does not go to the government,” Foresman said. He said DuPont is dedicated to keeping this data confidential.

“But this will bring a suite of services to tailor solutions for (farmers’) decisions.”

Real time info

Joe Hanson, senior manager for DuPont’s next generation services in marketing, explained the primary aim is to assist producers with a 24-hour, real time picture of the nitrogen remaining in fields as a crop grows and following extreme rain events.

Based on predictive soil models, Hanson said, the real time info can show a continual state of the quantity of nitrogen still available to plants as the crop grows and as affected by rain events.

Alerts can also be set for wind events, which will have an impact on spraying.

“Before,” Hanson said, “it was a guess. This is information available for 24 hours to get accurate information.”

Beta testing

Hanson and Foresman said currently the new system is under beta testing with 60 producers across the U.S. Corn Belt, including at least two in Iowa.

When asked when the entire program will be made available to Pioneer customers, Foresman said “stay tuned. There are more announcements coming soon.”

Timely development

Hanson said this new level of service comes at a perfect moment in farming.

“With the recent years of profitability,” he said, “farmers have upgraded their equipment, equipped with all the necessary technology.

“They have iPODS and iPADS, so it’s time to synchronize all this technology. It takes much of the guesswork out of the process.”

Accurate mapping

Through a unique computerized process offered by DuPont, said a company news release, using the latest high resolution technology, this collaboration will result in the most accurate soil-mapping units to date.

This soil info will enable growers to be more accurate with crop inputs, specifically with nitrogen placement and rates and when applications are needed.

package, Foresman said, is a three-year collaboration with John Deere, with collaboration with the U.S. Department of Agriculture’s Agricultural Research Service and the University of Missouri.

Noting that farmers often feel inundated with the massive amounts of data they generate on their fields through mapping, field work, planting and harvesting, this service will pool all the technologies into a single picture for each field and provide a “real time” update on conditions.

Dan Uppena, business manager for DuPont’s decision services, said the data collected in tractors and combines are instantaneously sent wirelessly to John Deere data collection servers, eliminating the need for uploading data from thumb drives and manually entering data.

He said DuPont is working on similar agreements with other ag machinery manufacturers.

In addition, another layer of this service, available to all Pioneer customers, is weather and market alerts through DTN by way of a weather network between Pioneer representatives and growers.

“This is done in real time,” Uppena said, “to mimic what the plant is experiencing.”

Data privacy

Foresman said the data collected will belong only to the producer and will be released to only those the grower wants to have it.

“This data does not go to the government,” Foresman said. He said DuPont is dedicated to keeping this data confidential.

“But this will bring a suite of services to tailor solutions for (farmers’) decisions.”

Real time info

JOE HANSON, senior manager for DuPont’s next generation services in marketing, explained the primary aim is to assist producers will a 24-hour, real time picture of the nitrogen remaining in fields as a crop grows and following extreme rain events.

Based on predictive soil models, Hanson said, the real time info can show a continual state of the quantity of nitrogen still available to plants as the crop grows and as affected by rain events.

Alerts can also be set for wind events, which will have an impact on spraying.

“Before,” Hanson said, “it was a guess.

“This is information available for 24 hours to get accurate information.”

Beta testing

Hanson and Foresman said currently the new system is under beta testing with 60 producers across the U.S. Corn Belt, including at least two in Iowa.

When asked when the entire program will be made available to Pioneer customers, Foresman said “stay tuned. There are more announcements coming soon.”

Timely development

Hanson said this new level of service comes at a perfect moment in farming.

“With the recent years of profitability,” he said, “farmers have upgraded their equipment, equipped with all the necessary technology.

“They have iPODS and iPADS, so it’s time to synchronize all this technology

“It takes much of the guesswork out of the process.”

Accurate mapping

Through a unique computerized process offered by DuPont, said a company news release, using the latest high resolution technology, this collaboration will result in the most accurate soil-mapping units to date.

This soil info will enable growers to be more accurate with crop inputs, specifically with nitrogen placement and rates and when applications are needed.

Hanson said DuPont is providing the software, the University of Missouri is involved because it specializes in soil sciences and USDA-ARS, being headquartered in St. Louis, was a natural choice for the collaboration.

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