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Charting the future of tech

By Staff | Dec 7, 2014

Chris Felix

“mailto:grovecorner@aol.com”>grovecorner@aol.com

Get on board, or lose out.

In a DTN webinar Mobile Ag presentation Nov. 25, Mark Green and Chris Felix emphasized an increasingly fast-paced reliance on new mobile technology by both producers and ag business.

“There’s no denying that mobile technology is taking over,” said Green said, who pointed out that, in some cases, countries in the developing world have used such technology to great effect.

“What we have seen in these areas, without the infrastructure available to agriculture in the United States, is that they, a decade ago, put into place the mobile means of tracking equipment, testing for noxious gases in livestock operations and farm mapping,” he said. “The countries, yes, subsidized the programs but at the same time the farmers there also came together.”

Mark Green

However, both Green and Felix commended American farmers and agribusiness for a growing awareness and adaptability to mobile technology as a means to increase efficiency.

Information is now more readily available in real time for financial services, ag retailers, consultants and other in the field workers

According to Felix, a 2011 survey showed only 17 percent of American farms relied on mobile technology.

That level has risen to 52 percent in 2014 – with the trend continuing upward, Felix said.

Close to 90 percent of today’s producers are using mobile access in one form or another to get the information they feel they need, he said.

Another factor prompting usage of the technology has been the generational successive planning of farm ownership, with the younger incoming farmers being ahead of the curve in terms of using communication technology as a growers tool in their farming programs.

But both Felix and Green said that will mobile ag will not yet fully replace desktop computers due to the fact many desktop programs are not at present sufficiently mature to transfer to mobile.

The two are optimistic, however, that these obstacles can and will be as overcome, with even greater mobile benefits for agriculture.

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