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Farmers, take five minutes to be a better marketer

By Staff | Dec 11, 2014

MARK GOLD, president of Top Third Marketing LLC, conducted a grain and livestock marketing seminar on Nov. 27 in Gowrie.

GOWRIE – Spending as much as five minutes daily on your marketing plan can make a farmer a better marketer.

That statement came from Mark Gold, president of Top Third Marketing LLC and a media guest marketing analyst on Nov. 27 during a marketing seminar in Gowrie.

Gold outlined 10 rules for farmers to help them handle their commodities in order to get the highest profits possible.

Producers, he said, need to realize there are no easy answers or cheap cures to marketing which can be a difficult task at times.

Rule number one, Gold said, is to “spend more time on marketing.”

When Gold asked farmers if they spend time marketing every day, not many raised their hands. Gold challenged those producers to spend at least a few minutes every day on their marketing plan.

“You have to spend more time on marketing,” he said. “Spend five minutes a day if you truly want to be a better marketer. You actually might need to make a few changes in your life to do so.”

Other guidelines lines, are:

  • Quit making excuses.

Gold said he has heard excuses from “I am too busy,” or “options are too expensive,” every single day as to why producers refuse to spend more time on marketing.

He said they must be more proactive and develop a risk management plan for their farms.

  • Do not get emotional over markets.

Gold said his experience shows women have more success taking their emotions out of the markets. He recommends a male farmer turning those decisions to their wife, daughter or mother.

Gold said emotions get in the way of decision by listening and getting caught up in the hype generated by “so-called experts and other farmers.”

Rather, he said, take advantage of opportunities are they present themselves.

  • Be willing to sell cash grain.

Gold said it’s traditional for farmers not to sell grain until it’s in the bin. But with tools such as crop revenue insurance, farmers can now sell crops head of harvest

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