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MarketReady workshop for local producers set

By Staff | Feb 11, 2016

MASON CITY – Iowa State University Extension, in partnership with Healthy Harvest of North Iowa and North Iowa Area Community College, is offering a workshop to teach small-scale producers how meet the demands of wholesale markets.

The event is from 7:30 a.m. to 4 p.m. March 5 at North Iowa Area Community College in the Pappajohn Center, room 117, in Mason City. The pre-registration deadline is Feb. 24 and is required to attend the workshop.

Cost for the workshop is $20 for Healthy Harvest Buy Fresh Buy Local members and $40 for non-members and includes training materials, lunch and refreshments.

Iowa MarketReady training is for local food producers who currently sell their products directly to consumers and are looking into wholesale marketing to restaurants, grocery stores and institutions.

It is not intended for home gardeners. This course is taught in two parts, the first is an online pre-workshop activity that is viewed at home before attending the face-to-face workshop.

At the workshop, attendees will hear from a panel of grocery produce buyers and restaurant chefs.

“MarketReady training helps commercial food producers decide whether they are ready to expand to meet the demands of a wholesale market,” said Linda Naeve, Extension program specialist in the value added agriculture program. “It provides them with the tools they need to meet the market demands.”

For more information or to register, visit www.extension.iastate.edu/valueaddedag/content/market-ready-food-safety-training.

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