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Landus Cooperative announces FieldReveal

By Staff | Sep 8, 2017

Kent Klingbeil, director of precision agronomy for Landus Cooperative announced the company’s new precision ag platform during their annual research plot showcase. FieldReveal will feature zone management. Here Klingbeil is shown with the varis cart used to measure different zones in the field.



FARNHAMVILLE – Landus Cooperative took advantage of its annual research plot showcase to introduce its new precision ag platform.

“The platform puts the power of precision into the hands of your trusted agronomist as they work side by side with you to make profitable, data-backed recommendations,” said Kent Klingbeil, director of precision agronomy for Landus Cooperative. “Our field sales agronomists no longer have to go back to use antiquated mapping and variable softwar. They can tap the screen of their mobile devices while they’re standing in your field with you and make a chance on the spot and export that order for application.”

The new precision ag platform, FieldReveal is a joint venture of four agribusinesses; Wheat Growers, Central Valley Ag, Winfield United and Landus Cooperative. According to information provided by Landus Cooperative, each company is expected to hold equity positions in the joint venture, pending final approval from each organization. The joint venture will license its FieldReveal precision ag platform to additional ag retailers across North America.

“What FieldReveal helps us to do is adapt to new technologies and helps us push some of our developments faster and further and it really is an ag retailer tool designed for agronomists and farmers – built by an ag retailer,” said Klingbeil. “This should work a lot better in our environment and for what our customer’s goals are.”

Klingbeil said the new precision at platform brings agronomy back into precision ag.

“Which, in my opinion, has been kind of removed,” he said. “We really need to bring agronomy back into precision ag and have better discussions with farmers.”

FieldReveal, Klingbeil said has connections with Midwest Labs – a soil sampling lab.

“Now, as soon as the lab gets done with the dirt when we send it in, it will be in the agronomists hands instantaneously,” he said. “They can sit down with that grower right there and get the fertilizer recommendation done and send that to our operating dispatch software which we have invested in, AgSync, so they can actually send files, work orders – everything.”

With this new system, Klingbeil said the agronomist would not have to report back to the office to get the information onto the software or the platform.

“So that is a really handy thing on our side, internally,” he said.

According to Landus Cooperative, retailers will appreciate the connectivity FieldReveal brings to a wide range of precision ag tools and growers will appreciate the connectivity to most wireless controllers, as well as the ability to maximize returns on each acre.

Zone management

Klingbeil said a big piece of FieldReveal will be zone management.

“Zone management is something we really haven’t done much in the state of Iowa. We’re a grid-based system in this state,” he said. “We don’t do a lot of zones, or at least we haven’t in the past and this is something, in my mind, that we were kind of lacking as company and as an industry and FieldReveal brings us to a whole new level of zone management and it starts with multiple levels of zones.”

Klingbeil said a varis cart, which is a zone based tool, will be used to collect two layers of various data which starts to create soil type zones.

The next step, Klingbeil said, is measuring elevation.

“We record RTK elevation, and elevation really helps to build that zone and how we can set that field up,” he said. “The high yielding portion at the top of the hill and the high yielding portion at the bottom of the hill are a lot different and you might manage those differently and you can manage the soil fertility different.”

Klingbeil said they also use imagery.

“We can look at 15 years of imagery and pick out certain parts of the field that have yield trends and use that as another layer, so we will have four layers,” he said. “And, if you have yield data, we can use that too to build these zones, so now we have a more permanent zone map to start making management decisions off of.”

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