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World Pork Expo returns

By Kriss Nelson - Farm News editor | May 25, 2021

By KRISS NELSON

editor@farm-news.com

The World Pork Expo is back after a two year hiatus.

In 2019, the event was cancelled for precautionary reasons to keep African Swine Fever out of the United States, and 2020 the show was cancelled due to the COVID-19 pandemic.

This year, the National Pork Producers Council is giving the green light for the three day show to go on and is planned for June 9, 10 and 11 at the Iowa State Fairgrounds in Des Moines.

“It is great to get back into the event,” said Doug Fricke director of trade show marketing for the National Pork Producers Council’s World Pork Expo. “There is an excitement of producers and exhibitors to get together. It has been a long time since we have been able to do this and everyone seems very excited and we are looking forward to a great event. We are focused on safe and valuable show.”

The World Pork Expo focuses, Fricke said on the production side of things within the pork industry.

“Our focal point is really on producers and their operations and how the industry can help each other,” he said.

In that effort, exhibitors tend to introduce a lot of new products during the show.

“That is kind of the tendency of the World Pork Expo. It is a real great opportunity for producers to see what is the latest and greatest coming out from each of the companies,” he said. “It varies across the board each year.”

Professionals in the pork industry will be the first to have access to the latest production and management strategies at this year’s World Pork Expo. This year’s line-up of PORK Academy and business seminars gives producers the opportunity to learn more about topics such as sustainability, data, industry collaborations, nutrition and more.

“One thing I would suggest is go to worldpork.org and take a look at the seminar listings for each of the days we offer seminars,” said Fricke. “There are opportunities on Wednesday and Thursday to catch various seminars. I would say if you only have one day to come, take a look at that schedule of seminars and see if there is something on one of those particular days you have interests sitting in on.”

The Varied Industries Buildings on the Iowa State Fairgrounds is the main indoor space of the World Pork Expo with hospitality tents and outdoor exhibits located along Grand Avenue as well as along the east and south sides of the Varied Industries building.

“It should be a great event,” said Fricke. “We have a sold out facility.”

The big grill area will be moved this year and will now be located on the west side of the Richard O. Jacobson Exhibition Center.

Fricke said they also encourage people to pre-register at worldpork.org.

“This will help alleviate standing in line when you get to the show,” he said. “You can have your name badge which is good for three days either picked up on site or sent to you by mail.”

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