Store celebrates 75 years in business, 43 years owned by Casadys
For Farm News
MARSHALLTOWN – Central Iowa Farm Store has provided its clients – farmers, contractors and homeowners – with equipment, service and parts for 75 years.
On Saturday, the business said thank you to the community during a Customer Appreciation Fun Day.
The store, located at 203 Iowa Ave W., in Marshalltown, began as a single building built in 1958 and today consists of a 25-acre campus dotted with six buildings for parts and service to cater to it clients’ needs in the Marshalltown area and beyond.
Owner Bill Casady, a native of Bethany, Missouri, started his career as a sales representative for Allis Chalmers farm equipment from 1966-72.
Along with colleague Lyle Jons, they bought the store in 1972 from the Maytag family, noting how the store has been family-owned since its inception.
“I hoped to make it a lifetime career,” Bill Cassady said. “We started with two owners and three employees. At the time, we had three product lines and 18 today.”
CIFS sells everything from tractors, combines and planters, to lawn mowers.
Unlike some stores, CIFS will service and repair the equipment either in-store or on-site in what it term “after-sales service support.”
Casady’s sons, Todd and Ryan Cassady, followed in his footsteps and purchased Bishop Implement, in Webster City, in 1994, renaming the store Casady Bros. Implement.
After Jons died in 2001, Todd and his family moved to Marshalltown to help his father manage CIFS and is now co-owner/manager.
“All decisions are made on site and we give customers face-to-face service,” Todd Casady said.
Operations Manager Todd Schnathorst said the store’s success is rooted in customer loyalty, with agricultural farming being the backbone of the business.
“We’re seeing multi-generations such as grandfathers, fathers and sons coming back to us for their business needs and new customers, too,” he said.
During the Customer Appreciation Fun Day, the latest equipment models were displayed.
A grilled dinner by the Marshall County Beef Producers was served to each person attending.
Live entertainment from the band Minor Night closed the evening, with door prizes.
The Central Iowa Farm Store is open Monday through Friday from 7:30 a.m. to 5:30 p.m., Saturdays at 7:30 a.m. to noon, with expanded hours during spring planting and fall harvest.
“We’ve been very fortunate with gradual growth through the years thanks to customer loyalty and new business,” Bill Cassady said. “With fewer farmers these days, we value each and every one.”
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